Let’s talk ↗From conversion-focused websites and customer journey strategy to large-scale experiential marketing, Designs By Chimere helped Travel Divas translate business objectives into creative experiences designed to attract attention, improve customer communication, and inspire action.
Our partnership demonstrates how strategic design can work beyond aesthetics, supporting customer acquisition, more informed purchasing decisions, and memorable brand experiences.
Following the April 2025 pricing presentation redesign on a specific trip sales page.
Across the 2024 and 2025 QR-code-enabled Essence Festival bus wrap campaigns.
Client-reported project outcomes. Lead totals represent inquiries captured, not confirmed bookings.
9,000+2024 campaign leads
5,0002025 campaign leads
150+Branded travelers
54Passenger bus capacity
Our creative partnership with Travel Divas began in 2023 when Designs By Chimere was engaged to develop a custom affirmation calendar for the brand's 2024 collection.
The calendar was created for inclusion in customer trip boxes and for sale through the company's merchandise website, extending the Travel Divas experience beyond the destination itself.
As our relationship with the company developed, so did our understanding of its customer journey, brand opportunities, and business challenges.
What began as an individual creative assignment expanded into projects involving website redesign, sales page optimization, customer journey strategy, marketing campaigns, large-format branding, and experiential event design.
Through close collaboration with the company's leadership and team members, we approached new assignments with an understanding of the broader business objectives behind them.
Our role was not simply to create assets. It was to identify opportunities where thoughtful design could make a meaningful difference.
Throughout our engagement, Designs By Chimere developed a variety of supporting marketing and promotional assets for Travel Divas.
Our creative work was informed by an understanding of the company's brand, target audience, marketing objectives, and customer journey.
By working closely with leadership and cross-functional teams, we were able to approach design assignments with a broader perspective on how each piece of creative supported the customer experience.
Whether developing merchandise, website graphics, campaign materials, or visual communication resources, our goal remained consistent: create assets that were visually compelling, strategically relevant, and appropriate for how they would be used.
This approach allowed individual projects to contribute to a more connected and recognizable brand experience.
We designed Travel Divas’ media kit and coordinated its content flow, shaping a clear, cohesive presentation of the brand and its advertising opportunities. The kit was used to pursue sponsorships and collaborations.
We also designed a variety of presentation decks for company events, client-facing orientations, and trip send-offs. The Singapore & Malaysia presentation shown here is one example of this work, extending the brand experience into the information travelers received before departure.
At Designs By Chimere, we believe effective design begins with understanding the business challenge, the customer experience, and the desired outcome.
Through our partnership with Travel Divas, we worked closely with the CEO, CMO, COO, and other team members to better understand how travelers discovered the brand, explored available experiences, made purchasing decisions, and interacted with the company throughout their journey.
These conversations revealed opportunities to improve information clarity, create stronger connections between marketing and sales, and develop brand experiences that extended beyond traditional digital channels.
Our strategic approach helped shape creative solutions across multiple touchpoints, including website design, customer journey mapping, experiential marketing, and event branding.
Rather than approaching each assignment as an isolated design project, we considered how the work would contribute to the larger customer experience.
We solve problems using design. Strategy helps us determine what to create, why it matters, and how to make it effective.DESIGNS BY CHIMERE
As our understanding of Travel Divas' business expanded, we recognized an opportunity to create an internal customer journey map that would help team members understand how customers interacted with the company across departments.
The goal was to make the customer experience visible, illustrating how individual roles and departmental responsibilities connected to the company's larger customer lifecycle and business flywheel.
Designs By Chimere developed a visual customer journey resource designed to support employee training, improve understanding of cross-functional handoffs, and help teams recognize how their work contributed to the overall traveler experience.
By translating business processes into an accessible visual framework, we created a resource intended to strengthen communication and alignment across the organization.
A seamless customer experience requires every team to understand how its work connects to the larger journey.DESIGNS BY CHIMERE
In October 2024, Designs By Chimere was engaged to redesign Travel Divas' trip sales pages.
The company was receiving repetitive questions from prospective and existing travelers through multiple inquiry channels, revealing opportunities to improve the way trip information was presented online.
Our approach focused on creating clearer information hierarchy, more organized trip details, and a more intuitive experience for prospective travelers.
Rather than requiring visitors to search through lengthy content or contact the company for basic information, the redesigned pages were structured to help customers better understand the travel experience, what's included, and what to expect before making a purchasing decision.
The objective was to create pages that supported both the customer and the company's sales process.
Presenting trip details in a clearer, more accessible format.
Making frequently requested information easier to find.
Helping prospective travelers understand the experience before committing.
Maintaining a cohesive presentation across the company’s trip offerings.
Following the trip sales page redesign, Designs By Chimere was tasked with redesigning the broader Travel Divas website in January 2025.
The objective was to create a more intentional digital customer journey, improve navigation, and address common questions that the previous website design did not adequately answer.
Our approach drew on insights developed through our ongoing work with the brand, including an understanding of its sales process, customer communication needs, and the information travelers sought throughout their purchasing journey.
We focused on improving the organization and presentation of content so that visitors could explore travel experiences with greater clarity and move more confidently through the website.
The redesign reinforced the importance of connecting visual design with customer behavior, communication, and business objectives.
A website shouldn't just look beautiful. It should help customers understand where they are, what they need, and what to do next.DESIGNS BY CHIMERE
In April 2025, Designs By Chimere was tasked with revising how pricing was presented within the Travel Divas trip sales experience.
The previous presentation emphasized the total trip investment as a lump sum, creating the potential for sticker shock among prospective travelers before they fully considered the payment options available.
Recognizing how price presentation can influence purchasing decisions, we redesigned the pricing display to give greater visibility to the installment payment structure.
By presenting the travel investment in a format that helped customers understand how payments could be spread over time, the design made the financial commitment easier to evaluate.
This was a strategic change in information presentation, not a reduction in the actual trip price.
Following the redesign, the sales experience recorded a reported 40% increase in conversions.
The project illustrates how understanding customer psychology and improving the presentation of information can create meaningful opportunities for better business performance.
Client-reported result following the April 2025 pricing presentation redesign.
Sometimes increasing conversions doesn't require changing the offer. It requires changing how customers understand the offer.DESIGNS BY CHIMERE
Travel Divas' Essence Festival activations created an opportunity to extend the brand beyond traditional marketing channels and into an immersive, real-world environment.
Designs By Chimere was commissioned to transform a 54-passenger charter bus into a bold, highly visible mobile branding experience.
The custom wrap incorporated vibrant artwork, distinctive brand visuals, and strategically featured QR codes that connected viewers to the company's digital marketing experience.
The goal was to turn physical brand visibility into measurable audience engagement.
The first QR-code-enabled campaign generated more than 9,000 client-reported leads, connecting offline brand exposure with digital audience acquisition.
The second activation generated an additional 5,000 client-reported leads. Together, the campaigns generated more than 14,000 leads.
The bus wasn't simply wrapped to be seen. It was designed to give people a reason to connect.DESIGNS BY CHIMERE
Our work for Travel Divas' 2025 Essence Festival experience extended well beyond the custom bus wrap.
Designs By Chimere developed branded environmental graphics and signage for the Westin hotel, including materials displayed throughout the lobby, private event spaces, and designated directional areas.
These assets helped reinforce the Travel Divas identity throughout the property while providing visual guidance and brand consistency for attendees.
We also created custom T-shirt, fan, and tote bag designs for more than 150 travelers participating in the weekend's experiences.
The coordinated merchandise featured vibrant artwork that made the group instantly recognizable and created a shared visual identity for attendees.
One of the weekend's memorable moments occurred during a Bourbon Street flash mob-style dance takeover, where travelers celebrated together to the popular song "Where Them Fans At."
The custom apparel, fans, and tote bags became part of the experience itself, transforming branded merchandise into visible expressions of group identity and community.
The strongest branded experiences give people something to participate in, not just something to look at.DESIGNS BY CHIMERE
Our partnership with Travel Divas demonstrates how strategic design can contribute to measurable marketing results while improving the clarity, consistency, and experience of a brand.
Across digital commerce, customer journey strategy, and experiential marketing, the work was guided by business objectives rather than aesthetics alone.
Following the April 2025 pricing presentation redesign on a specific trip sales page.
Across the 2024 and 2025 QR-code-enabled Essence Festival bus wrap campaigns.
Client-reported project outcomes. Lead totals represent inquiries captured, not confirmed bookings.
Sales pages and website design developed to make important trip information easier to access.
A visual resource designed to support training and cross-functional understanding.
Coordinated apparel, fans, tote bags, and environmental graphics created a cohesive event presence.
While Travel Divas' broader business success reflects the leadership and collective efforts of its team, Designs By Chimere contributed strategic thinking and creative execution that supported specific customer experience, marketing, and communication objectives.
The result was a collection of solutions designed not only to represent the brand, but to help it function more effectively.
The most valuable creative conversations rarely begin with colors, fonts, or layout.
They begin with understanding the problem.
What is preventing customers from taking the next step? Where is information creating confusion? How can an experience become more memorable? What does the team need to deliver a more consistent customer journey?
Our work with Travel Divas gave us opportunities to answer those questions through intentional design.
A pricing presentation became an opportunity to address purchase hesitation.
A charter bus became a mobile lead-generation asset.
A customer journey map became a visual resource for organizational understanding.
Event merchandise became part of a shared experience that brought travelers together under one recognizable identity.
Each project required a different creative solution, but the strategic thinking behind them remained consistent.
The design is the deliverable. The strategy is what makes it purposeful.DESIGNS BY CHIMERE
From conversion-focused websites and customer experience strategy to marketing campaigns and branded environments, Designs By Chimere helps businesses create thoughtful solutions that support real objectives.
Whether you're looking to improve how customers interact with your brand, launch a high-visibility campaign, or develop a more cohesive experience, we're ready to help you build what's next.