FEATURED CASE STUDY / LUXURY BEAUTY & PRODUCT BRANDING
Aromatic Perfume Oils
The Art of Making Luxury Tangible.
Luxury is more than a price point. It's an experience shaped by every detail, from the first impression of the packaging to the moment a customer opens the box.
When Aromatic Perfume Oils founder Tatiana Fortune envisioned transforming her original fragrance creations into a premium beauty brand, Designs By Chimere helped translate that vision into a cohesive product experience.
Through strategic creative direction, custom packaging, distinctive label design, and an elegant Shopify storefront, we developed a visual presentation intended to communicate the quality, confidence, and sophistication behind the fragrances.
Aromatic Perfume Oils | The signature fragrance collection
CLIENT
Aromatic Perfume Oils
INDUSTRY
Luxury Fragrance & Beauty
ENGAGEMENT
2019–2022
EXPERTISE
Brand Positioning, Creative Direction, Packaging Design, Shopify Development
A Premium Product Deserved an Equally Compelling Presentation.
Tatiana Fortune | Founder of Aromatic Perfume Oils
In the fall of 2019, Aromatic Perfume Oils founder Tatiana Fortune was preparing to introduce a new chapter of her fragrance business.
Her vision was to establish a sophisticated perfume oil brand celebrating professional women and helping them express confidence through fragrance.
The collection featured carefully developed, hand-poured perfume oils made with high-quality ingredients. The brand's formulations were alcohol-free, phthalate-free, paraben-free, cruelty-free, and vegan.
The intended audience was women who appreciated quality, elegance, and the confidence that comes with finding a fragrance that feels personal.
The challenge was translating the quality of the fragrances into a visual identity and product experience that could compete within the premium beauty market.
Every detail needed to reinforce the brand's positioning, from the bottle label to the outer packaging, gifting experience, and online storefront.
Designs By Chimere worked closely with the founder to understand her vision, desired customer experience, and business objectives before developing the creative direction.
The objective wasn't simply to make the products look expensive.
It was to create a brand presentation that felt intentional, cohesive, and worthy of the product inside.
Luxury isn't defined by how much you add. It's defined by how intentionally every detail comes together.Designs By Chimere
CREATIVE DIRECTION / CUSTOM PRODUCT LABEL DESIGN
Designing for the Bottle, Not Just the Label.
Opulence | Custom die-cut label and product presentation
One of the most important creative decisions in the Aromatic Perfume Oils project emerged during the packaging development process.
The founder had selected a distinctive perfume bottle and initially envisioned a decorative circular label for its exterior.
After receiving physical label samples from the printer, we evaluated how the printed artwork interacted with the bottle's shape.
It became clear that the original label treatment disrupted the bottle's elegant silhouette rather than complementing it.
Recognizing the opportunity to elevate the product presentation, Designs By Chimere recommended exploring a custom die-cut label designed to follow the bottle's contours.
After confirming the production capabilities with the printer, we moved forward with the custom shape.
The resulting label treatment complemented the bottle's form, creating a more refined and cohesive presentation aligned with the luxury positioning we were developing.
This decision illustrates the importance of evaluating design in its actual environment.
A label can look beautiful on a screen, but its real impact becomes clear when it's applied to the product.
Sometimes the most important design decision is recognizing that the original idea isn't the strongest solution.Designs By Chimere
CUSTOM PACKAGING / PRODUCT PRESENTATION
Creating Packaging That Felt as Special as the Fragrance.
With the bottle presentation established, our work expanded into developing a coordinated packaging collection for the Aromatic Perfume Oils product line.
The packaging needed to feel luxurious while accommodating multiple fragrances, product sizes, and purchasing experiences.
Designs By Chimere created custom individual product cartons in six coordinated color variations, allowing each fragrance to maintain its own identity while remaining part of a recognizable collection.
We also developed a three-fragrance gift set box, complete with a fitted insert designed to present the products together.
To give the packaging its own distinctive visual signature, we created a custom pattern inspired by the movement and fluidity of perfume oil.
The flowing design introduced a recognizable brand detail that could extend across packaging formats.
We also recommended metallic printing accents to elevate the tactile and visual experience, adding a refined finish that reinforced the brand's premium positioning.
Throughout the process, we worked with the founder and printing partners to translate the creative vision into producible packaging.
The final packaging combined carefully selected colors, custom artwork, structural formats, and metallic details into one cohesive product family.
Aromatic Perfume Oils | Three-fragrance gift set and custom packagingDiscovery Set | A personal introduction to the fragrance collection
01 / Individual Product Boxes
Custom tuck-end cartons developed in six coordinated variations to distinguish the fragrances while maintaining brand consistency.
02 / Three-Fragrance Gift Set
A custom top-and-bottom gift box with an interior insert designed to hold and present three full-size fragrances.
03 / Custom Brand Pattern
A signature visual pattern inspired by flowing perfume oil, created to establish a distinctive and recognizable packaging element.
04 / Metallic Print Details
Specialty printing accents incorporated to support the collection's luxury visual presentation.
PRODUCT EXPERIENCE / DISCOVERY SET DESIGN
Six Fragrances. One Invitation to Discover.
Discovery Set | Six fragrances and supporting sample card
One of the most distinctive elements of the Aromatic Perfume Oils project was the development of the Discovery Set.
Choosing a fragrance online can be difficult, particularly when customers cannot experience a scent before purchasing a full-size product.
We recognized an opportunity to create a more accessible way for shoppers to become familiar with the collection.
Designs By Chimere developed packaging for a curated Discovery Set featuring sample-sized versions of all six signature fragrances.
The custom box presented the collection as a cohesive experience rather than a collection of individual samples.
Supporting sample packaging concepts included space for fragrance descriptions, scent notes, and positive affirmations, connecting product education with the brand's confidence-centered message.
The Discovery Set provided a way for customers to explore the fragrance collection, discover personal favorites, and experience the brand through a smaller product format.
It also introduced another gifting opportunity within the product collection.
More than a sampling package, the Discovery Set was designed to make discovery itself feel like a premium experience.
Sometimes the best way to introduce someone to a luxury product is to make discovery part of the experience.Designs By Chimere
E-COMMERCE STRATEGY / SHOPIFY WEBSITE DEVELOPMENT
A Digital Storefront Designed to Match the Product Experience.
aromaticperfumeoils.com
Shopify website | Brand storytelling and product presentation
Once the product labels and packaging collection were finalized, our partnership expanded into developing the Aromatic Perfume Oils e-commerce website on Shopify.
The founder envisioned a website that felt luxurious, elegant, and sophisticated, reflecting the care and attention invested in the fragrances and their packaging.
Working collaboratively with Tatiana, Designs By Chimere developed a digital experience intended to communicate the brand's premium positioning while giving customers an accessible way to explore and purchase the collection.
The visual presentation brought together product photography, typography, brand colors, and packaging imagery to create a cohesive connection between the physical products and the online shopping experience.
The website provided a digital home for the individual fragrances, gift sets, and Discovery Set.
In November 2020, amid the challenges of the global pandemic, Aromatic Perfume Oils launched its new product line and Shopify storefront.
The launch marked the culmination of an extensive brand development process that brought the founder's vision to life across physical packaging and digital commerce.
Years later, the original website design continues to support the brand's online presence.
For Designs By Chimere, this project reflects the value of creating a thoughtful digital foundation that can remain relevant beyond launch day.
We don't design only for the launch. We design with the years that follow in mind.Designs By Chimere
Protecting the Brand Experience Through Unexpected Changes.
In 2022, Aromatic Perfume Oils encountered a production challenge when the manufacturer discontinued the distinctive bottle shape used for its original product collection.
The founder selected a new square-shaped bottle, creating a need to adapt the existing label artwork while maintaining the brand's recognizable presentation.
Designs By Chimere updated the label designs to accommodate the new bottle format.
Because the replacement bottles were similar in size to the originals, the company was able to continue using the individual product boxes and trio gift set packaging we had already developed.
This allowed the brand to adapt its product presentation without requiring a complete redesign of the packaging system.
The experience reinforced an important part of our approach: effective design must consider real-world manufacturing, production constraints, and a company's ability to evolve.
Our relationship with Aromatic Perfume Oils extended beyond the initial launch, giving us opportunities to provide creative support as the business navigated changing needs.
Aromatic Perfume Oils | Updated square bottles and coordinated gift set
Thoughtful design should support where a business is today while allowing room for the unexpected.Designs By Chimere
THE IMPACT / DBC PERSPECTIVE
Luxury Is Built Through the Details. Longevity Is Built Through Intention.
Customer experience | Branded packaging inserts and thank-you cards
The Aromatic Perfume Oils project demonstrates how strategic creative direction can help a founder translate a product vision into a complete brand experience.
Our work extended from early positioning discussions and custom label development to coordinated packaging, product sampling experiences, customer inserts, and a Shopify storefront.
Each creative decision was informed by the intended customer, the quality of the fragrances, and the founder's vision for how the products should be perceived.
When production challenges required a packaging adjustment in 2022, we adapted the designs while preserving compatibility with much of the original packaging.
The resulting brand presentation reflects an approach that considers more than aesthetics. It considers how design functions across production, customer experience, and business needs.
For Designs By Chimere, the goal has always been to create work that feels as intentional in the customer's hands as it does on the design screen.
Luxury Market Positioning
Translating the founder's vision into a visual presentation aligned with premium fragrance expectations.
You've Created Something Special. Let's Make Sure the World Sees Its Value.
From luxury product packaging and brand identity to e-commerce experiences and creative direction, Designs By Chimere helps founders transform their product vision into a cohesive, professionally developed brand.
Whether you're preparing to launch, refining your packaging, or elevating an established product line, we bring strategic thinking, production awareness, and intentional design to every detail.
